Product Marketing Lead (San Francisco)

Patch

Patch

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Thursday, June 27, 2024
About Patch
A livable future depends on climate solutions — and those solutions need funding to scale. There is a financial mechanism powerful enough to help drive climate solutions to gigatonne-scale and beyond: carbon credits.
Patch is the platform accelerating climate solutions with integrity. Patch technology enables organizations to manage, sell, and buy carbon credits with efficiency, transparency, and rigor. Through Patch, companies gain access to the broadest network of high-integrity carbon credits. Carbon credit suppliers use Patch to enhance operational efficiency and precision, and modernize their buyer experiences. That allows companies to achieve their climate goals, project developers scale their solutions, and ultimately helps rebalance the planet.
About Position
Product Marketers at Patch play a pivotal role in shaping how Patch shows up in the market. We move fluidly between the 30,000-foot strategy to the micro-details of execution to ensure our product, marketing, and sales motions are aligned and optimized for customer needs. We’re looking for a Product Marketing Lead who will take Patch’s sales enablement motion to the next level, empowering our growing Go to Market Team to scale climate impact in a rapidly evolving market. This person will also design and drive execution on go-to-market strategies for new products and services. This Product Marketing Lead will join a small team of experienced product marketers working cross-functionally with Marketing, Product, GTM, and Policy to move our business forward.

What You’ll Do:

  • Design and execute on a best-in-class sales enablement program, ensuring that the Go to Market team is fully equipped with clear messaging, proven playbooks, and high-quality collateral.
  • Act as the Product Marketing owner for sales enablement priorities, and collaborate with GTM Leads and Operations peers to drive adoption and measure the success of the program.
  • Create go-to-market strategies for Patch products, services, and customer segments, and work cross-functionally to bring them to life.
  • Develop positioning and messaging informed by market insights, customer research, and climate + product understanding
  • Deeply understand and develop detailed profiles of our ideal customers, in order to inform product, marketing, and sales efforts.
  • Identify and help shape powerful customer stories that bring our offerings to life and inspire more companies to take climate action.
  • Collaborate closely with seasoned climate and tech industry professionals across the Marketing, Product, Policy, and Go to Market teams.

Who You Are:

  • A seasoned professional. You are an experienced Product Marketer (5+ years in product marketing and/or sales enablement roles). You have experience driving impactful product launches, campaigns, enablement programs, and strategy development at a high growth B2B Marketplace or SaaS company.
  • A sales team whisperer. You know what works when it comes to distilling key messages and tools for a busy sales team, and creating feedback loops that ensure marketing content reflects market realities.
  • A natural storyteller. You are an expert at synthesizing vast amounts of information into the most important points, and transforming it into an actionable narrative.
  • A relentless builder. You are persistent, scrappy and resourceful. You have a high adversity quotient and are a lifelong learner.
  • An active listener. You excel at understanding and empathizing with customer challenges, and developing compelling value propositions for diverse audiences.
  • An eternal optimist. You are passionate about climate and believe you can impact change.
  • You are willing and able to work from the Hayes Valley office in San Francisco, California a few days a week.

Why Patch:

  • Work with the most talented team in climate tech
  • Competitive compensation and meaningful equity
  • Monthly wellness stipend for mental and physical health
  • Time-off as-needed vacation policy
  • Generous parental leave policy
  • The base salary for this role if filled within the United States the on target earnings that includes base salary and commission equal to a total of $140,000 - $190,000 . Full-time employees will also be eligible for equity and insurance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, location and some role-dependent factors.
  • If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
Commitment to Diversity:
Patch is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant, candidate, or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, medical condition, marital/domestic partner status, military or veteran status, genetic information or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.