Pivotal Future
Pivotal Future


Cambridge, UK


Data and Analytics · Energy · Internet Services · Sustainability


11-50 employees



founded in


We are a remote-first team of ecologists and technologists who believe good business must be good for nature. We’re building an economy that puts nature and business in balance by incentivising the restoration of nature at scale.    Economies and societies around the world need our planet’s diverse plant and animal life to create the products and services we take for granted. Protecting and restoring nature is vital to the future of human life as we know it. For the first time, investment into biodiversity regeneration is being prioritised. Financing is flowing to projects and start-ups that are creating practical, viable solutions. Governments, companies and individuals around the world now need affordable, scalable ways to link biodiversity commitments and actions to real, evidenced outcomes. That’s where we come in.  Our mission is to provide the data people and companies need to invest in measured, positive outcomes for nature. Our platform enables biodiversity data to be captured, in a coherent way, on the ground using a range of technologies. All the data we collect is organised and analysed first with machine learning, then quality-controlled by ecosystem experts to provide measured, quality-controlled analytics to show evidence of any biodiversity gains on the ground. These measured gains can then be linked to a variety of financial mechanisms which reward positive outcomes – enabling money to flow to those projects and activities that create the most positive change. 

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